Social Media Assets
Description
During my time at Backbase, I played a key role in rebranding our company. I created a detailed template guideline for social media assets to serve as a reference for everyone involved. I put in extensive effort and worked meticulously to develop this guideline, which ultimately streamlined our workflow. The rules were clear and concise, making it easy for the team to follow. I also presented this guideline to other departments to ensure consistency across the company. Moreover, during busy periods, when we relied on freelance designers or external agencies, this guideline saved us valuable time by providing them with clear instructions.
You can view and download the guideline here.
I have a strong preference for using dynamic and moving social media assets, as I find them to be more engaging and eye-catching. While there are instances where static graphics are appropriate, moving assets often capture the audience’s attention more effectively. I enjoy exploring creative ways to incorporate animation and motion into my designs, ensuring that the content not only aligns with the brand but also stands out in a crowded digital landscape.
